Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results. In general, the earlier (or higher ranked) a site appears on the search results page and the more frequently it appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
SEO Advantages
- Boosts your credibility by skyrocketing you up in the search results.
- Cost-effective marketing strategy (time and effort consuming, though)
- Competitive advantage
- Data-Driven Measurement
- Increased authority and brand awareness
- . . . and more!
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