Failed online marketing. It’s an all-too-common scenario. A company decides they need to implement a more aggressive digital strategy. They start a blog, launch email campaigns, use social media, and try to optimize their site. Time goes by, and although they see some favorable results, it’s not certain whether these benefits outweigh the time and cost that have been put in to this effort.
The problem is that the company did not lay out goals, benchmarks and expectations at the start of the project. They did not know how to measure their progress.
A successful digital strategy requires an understanding of how activities affect ROI. Key success factors for digital campaigns include the following:
- Does your social, search, blog and email activity drive traffic to your website? How much traffic?
- Are you using analytics to measure the success of your campaigns?
- Are you able to convert traffic on your website to leads with an attractive offering?
- Do you have a CRM or other system for tracking leads and following up?
- Do you have an effective sales process that converts leads into revenue?
Here at E-Tech, we want to help companies create persuasive, attractive websites and marketing campaigns. But we put our primary effort on the critical success factors that influence return.
If you’re considering a new marketing effort, please tell us about it using the form to the left. We’ll give you a proposal for how you can make the most of your marketing dollars.