Cincinnati Web Design

Typically, clients approach designers saying that they need a new or updated website. But a website itself does not add much value if it does not drive traffic or convert visitors to leads.  A website should be used in conjunction with a digital marketing strategy. While website development is typically a one-time expense, most of the other components require ongoing effort.

Here are some suggestions how to go about web design projects:

• While the look of the website is important, focus on functionality and marketing results.  Certain designs may have more visual appeal but they underperform on key marketing benchmarks.
• Begin your SEO strategy at the same time you launch your website. This will save you a lot of work later on.  SEO should be based on a well-thought marketing strategy and it should be carefully integrated into the site design.
• Use landing pages to highlight key products/services.  Landing pages provide content about a specific offering and include a call to action.
• Track conversion rates on landing pages.
• Use A/B testing on landing pages.
• Use a blog that is built into your site.  Have a strategy for blogging/content creation.
• Integrate your site with your social media strategy. The goal of social media should be to drive traffic back to your site. Once they are on your site, you need a way to convert that traffic into leads.
• Test the effect of subtle changes on overall traffic and conversion rates.

Call us today at 513-474-8300 for your Cincinnati web design project.