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When discussing search engine optimization, the language used typically includes terms like meta tags, sitemaps, headers, backlinks, etc.  These are all relevant to SEO. But sometimes it’s helpful to look at SEO from the search engine’s perspective. Their job is to display the most relevant results for

The traditional ad agency model is certainly changing. Agencies are having to adapt to a digital, social, always-on mentality. Within this changing landscape, one intriguing trend is the use of performance-based compensation. While fees are still the dominant form of payment, the use of performance incentives is

Here are some questions to think about to evaluate your digital marketing efforts. If you can answer affirmatively to most of these, you are doing very well. Do you have a well-defined profile of your target customer? Do you have a strategy for your company’s brand that

Unemployment has continued to hover above 9%, and the news about the economy isn’t optimistic. In addition to those unemployed, a large number of Americans are working in a situation that is not ideal for them. The so-called underemployment rate is around 17%. The economic changes have

Many companies aspire to the idea of a global brand. Large companies such as Coca-Cola, Nike, Microsoft, Honda and McDonald’s have achieved nearly universal brand recognition. As globalization advances, other smaller firms are also extending their brands across borders. Proponents of global branding point to the costs

When the towers fell, I found myself talking to more neighbors in the days after 9/11 than ever before. People said hello to neighbors (next-door and across the city) who they’d normally ignore. People were looking after each other, helping each other, and meeting up with each

Google has put out an e-book entitled, “Zero Moment of Truth.” Let me try to summarize the main ideas. Pre-shopping before buying has become a huge, huge part of customer behavior. In the past, it was pretty much confined to big-ticket items like cars, or expensive electronics

Here’s an interesting video that highlights the difference between intrinsic and external motivation.

Marketing seems to be evolving rapidly. In these tough economic conditions, many marketers are looking to adapt to the latest trends in order to stay competitive. But sometimes it’s good to take a step back and ask ourselves, “Does this really make sense?” Let’s take a look

Google’s Neal Mohan recently spoke at IAB Innovation Days 2011 about the future of display ads. I’ll post the video below, but for those of you who don’t feel like watching the 36 minute keynote, let me summarize some of the points that I found to be