Today, good business writing is more important than ever. Due to the dynamic marketing landscape, companies need employ writing styles that are adapted to the channel. Blogging and micro-blogging require a tone that solicits conversation, whereas press releases and web content would typically use a more formal style. Regardless of the channel or audience, companies always need to emphasize their value proposition.
Blogging has grown in importance in recent years, due to the growth of inbound marketing. The main idea here is that since there are more ways to filter advertising, companies must produce content that is of interest to their potential customers. Blogs and social media provide opportunities for companies to produce interesting ideas and share them with others. They also help potential customers get to know the people in the company
Blogging and social media can be outsourced, but good performance requires sensitivity and an intimate understanding of the company.
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