A good digital strategy rests on solid analytics and market research. Companies should begin by assessing the size of the target market, then as they engage potential customers, they should measure how effectively they can move those leads through the sales funnel. E-Tech can help you measure and track the following:
- Web traffic volume, sources and geolocation
- Top-performing search keywords
- Significant keywords found in your site
- How many web visitors fill out a form or make a purchase (conversion rate)
- Top-performing landing page headlines and content (a/b testing)
- Inbound links
- Sales conversion
- Social media impact
In addition to web analytics, we can help with custom research, including:
- Keyword and ad placement research
- Survey design, administration and analysis
- Business consulting and strategic analysis